Bisrat Negassi in her mothers dress
I Am is the story of the Hamburg designer Bisrat Negassi: born in the Eritrean capital of Asmara in the early 1970s, Bisrat was still a child when she experienced the brutal thirty-year war of independence against the Ethiopian military regime. Her family fled the country and after two years finally came to Germany. They had arrived – but Bisrat felt uprooted. She wondered: What does it mean to arrive? What does it mean to feel at home somewhere?
Instead of feeling like she belonged, Bisrat found herself confronted with something she'd never experienced before: racism. She was angry, but decided that rage was not the answer: instead, she transformed it into creative energy, and trusted in her own courage. She studied fashion, and eventually fulfilled her childhood dream of becoming a designer. After an apprenticeship with the designer Xuly Bet, she eventually set up her own fashion label Negassi in Paris.
I Am tells the inspirational story of her life, describing her long struggle, how she attained success despite countless obstacles, and how she ultimately discovered her full potential, power and creative energy.
– Melanie Raabe
– Taiye Selasi
– Rebecca Walker
–Laura Regensdorf, Vanity Fair
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