AYO x NEGASSI

Photography: Kate Barry | Björn Lux
Top and Scarf: Negassi
Styling: Bisrat Negassi

Ayo had her debut in Paris at first NEGASSI fashion show. Both started their career in France.
Ayọ (born as Joy Olasunmibo Ogunmakin, 14 September 1980) is a Nigerian-German singer-songwriter and actress. She uses the Yoruba translation Ayọ or Ayo. of her first name Joy.

Her debut album Joyful, which was first released in 2006, reached Double-Platinum status in France, Platinum in Germany and Poland, Gold status in Switzerland and Italy and Greece. The album was released in the United States on 20 November 2007 by Interscope Records.

On March 10, 2014 at Le Lido, Ayọ won the category 'Best Female Singer' of the Globes de Cristal Award, which is bestowed by members of the French Press Association recognizing excellence in French art and culture.The other nominees in that category were Carla Bruni, HollySiz, Vanessa Paradis and Zaz.

AYO - Down On My Knees - directed by Pietro Di Zanno | Styling by Bisrat Negassi